Improve Customer Communication with Targeted In-Product Messaging
For Product Managers, being able to communicate effectively with their software product's user base is critical to maintaining customer satisfaction. FLEXnet Connect makes it easy by delivering your HTML messages directly to any user's desktop at their most receptive moment – when they are actively using or evaluating your products. It's an ideal way to communicate with your entire user base – even those who purchased through resellers.
Messages delivered through FLEXnet Connect historically have click-through rates that are 10 times higher than email, making it an effective promotional tool to help you hit revenue targets.
- Increase revenue by delivering marketing messages directly to customers and evaluators as they use your software
- Target customer groups by delivering the right message to the right customer, based on their software version, location, or entitlement status
- Reach all of your customers directly, even if the software was purchased through a reseller or enterprise license agreement
Improve Product and Services Marketing
Putting your messages in front of customers and prospects as they actively use your product is ideal for many purposes, including:
- Converting evaluators to paying customers
- Convincing existing customers to upgrade to a newer product release
- Promoting new and complementary solutions
- Marketing training courses and consulting services
- Promoting and renewing maintenance and support plans
- Informing customers of relevant product support issues
Execute Promotional Campaigns
FLEXnet Connect makes it easy for you to execute promotional campaigns by automatically sending a series of messages to users at predefined moments, such as 3 days after they download an eval or whenever they use a certain feature. You simply define the events that require the delivery of a message, and FLEXnet Connect does the rest.
Test and Track the Effectiveness of Messages
You can also send messages to only a certain percentage of your users to test each message's effectiveness before sending them to a wider list. FLEXnet Connect will report back the success of every message, letting you know who opened it and who clicked on the links inside. You can then send the most successful message to the remaining list, or alter the less effective message to improve response before sending it to others.
