Improve Marketing and Development with Product Usage Data
How well do you know your customers? Do you know what percentage of your user base has upgraded to your latest product version, or how many are on each of your previous versions? Do you know which features different users and evaluators prefer, and which ones they rarely – if ever – use? Do you know how many pirated copies of your software exist?
Having accurate product usage and user profiling data enables Product Managers to make more intelligent marketing and development decisions. If your relationship with your users permits, FLEXnet Connect provides you with real-time data about your user base and how they are using and evaluating your products.
The data presented in FLEXnet Connect's reports is invaluable for maximizing the effectiveness and relevance of your marketing campaigns and promotions. It also gives software development teams the data they need to create more compelling and lucrative products.
- Improve your knowledge of your user base with anonymous data on total customer size, versions in use, and upgrade patterns
- Understand how your customers value your software by seeing which features are most commonly used
- Make products more attractive to users by basing marketing and development decisions on real-world customer metrics and advanced business intelligence
