Throughout the software industry, vendors and their large corporate customers are moving toward more flexible, usage-based business models. This new approach to pricing allows technology companies to open up new revenue streams and be more responsive to their customers.
Macrovision FLEXnet™ Publisher Utility Pricing Module supports a variety of usage-based billing models for products, giving vendors incremental revenues from broader and deeper account penetration. The Utility Pricing Module is the only solution available today that allows network-licensed software to be bought (and paid for) on a usage basis.
KEY BENEFITS
- Increase sales by better aligning pricing with value delivered
- Get paid for peak software usage
- Collect incremental revenue from deeper account penetration
KEY FUNCTIONALITY
- Generate new revenue streams
- Gain incremental revenues
- Enhance customer response
Generate New Revenue Streams with Usage-based Software Pricing
Throughout the software industry, vendors and their large corporate customers are moving toward more flexible, usage-based business models that allow vendors to sell software as a service and customers to pay-as-they-go. This new approach to pricing allows technology companies to open up new revenue streams and be more responsive to their customers, increasing recurring revenues and improving account penetration.
Macrovision FLEXnet™ Publisher Utility Pricing Module supports a variety of usage-based billing models for products, giving vendors incremental revenues from broader and deeper account penetration. The Utility Pricing Module is the only solution available today that allows network-licensed software to be bought (and paid for) on a usage basis. It completely automates the collection, processing and transmission of usage data, and, unlike ASP-based solutions, does not require the licensed software to be hosted by a commercial service provider. This allows usage-based licensing to be implemented in any customer environment, streamlining software distribution.
The Utility Pricing Module works with the FLEXnet Publisher Licensing Module to gather usage data from each of the end-user sites. It then anonymizes any personally identifying data (in accordance with European privacy laws), and authenticates the resulting data, preventing usage tampering. Next, the secure data is automatically transmitted to the software vendor’s operations center, where the Utility Pricing Receiver collects, validates and stores the information for processing. The usage data can then be used for billing and market analysis with the analysis tools provided.
Benefits to Software Vendors
- Increase sales by better aligning pricing with value delivered
- Get paid for peak usage of your software
- Collect incremental revenue from deeper account penetration
Product Detail
Generate new revenue streams
- Increase customer satisfaction by never denying access to software
- Drive higher revenues by charging a premium for usage-based licenses
- Create usage-based billing models based on a variety of different usage metrics, including:
- Average number of users
- Peak number of users
- Hours/minutes of usage
- Token-based models
Gain incremental revenues
- Receive incremental revenues whenever customers exceed their pre-paid licensing terms
- Charge a premium for peak usage periods—a model popularized by the cell phone industry
- Automatically track and get paid for over-usage of licensed software with Paid Overdraft Pricing
Enhance customer response
- Increase account penetration by giving your customers access to the full portfolio of products
- Improve product management and customer support efforts using permission-based customer usage data
