Software vendors are constantly looking for ways to increase product sales. Offering prospective customers “free trials” can be highly effective, but many companies aren’t sure how to turn these “try and buy” promotions into sales.
Macrovision FLEXnet™ Publisher Promotional Licensing Module provides an easy, secure way for software companies to boost sales conversion rates by enabling the creation of trial versions of existing products. Using a simple wizard-based toolkit, vendors can turn any application into a time-limited trial, a “try and buy” version, or other trialware without modifying or recompiling their code.
KEY BENEFITS
- Increase sales conversion rates and shorten sales cycles
- Create trial and subscription versions quickly and easily without assistance from developers
- “Paid-for” copies automatically revert to “free trial” mode when passed along or shared on the internet, facilitating profitable "viral marketing"
KEY FUNCTIONALITY
- Convert more trials into sales and subscriptions with product activation
- Turn any application into trialware without touching code
- Take advantage of Internet superdistribution
Increase Sales with Secure Product Trials
Software vendors are constantly looking for ways to increase product sales. Offering prospective customers “free trials” can be highly effective, but carries the risk that some will abuse the privilege and continue to use a product without paying for it. Creating special trial versions that expire after a limited time is a possible solution, but this can be costly due to the use of manual processes for issuing trial copies (or license keys for them) and the product development team may have already moved on to other projects. And if a trial version isn’t easy to purchase, the sale won’t happen. Unfortunately, many companies aren’t sure how to turn these “try & buy” promotions into sales.
Macrovision FLEXnet™ Publisher Promotional Licensing Module provides an easy, secure way for software companies to boost sales conversion rates by enabling the creation of trial versions of existing products. Using a simple wizard-based toolkit, vendors can turn any application into a time-limited trial, a “try and buy” version, or other trialware without modifying or recompiling their code. The toolkit wraps a secure shell around the application, which can only be unwrapped and used as the vendor specifies. The Promotional Licensing Module also lets vendors add a “click here to buy” button to their trialware, enabling users to purchase quickly and easily with a few mouse-clicks and a credit card.
Benefits to Software Vendors
- Increase sales conversion rates and shorten sales cycles
- Create trial and subscription versions quickly and easily without assistance from developers
- “Paid-for” copies automatically revert to “free trial” mode when passed along or shared on the internet, facilitating profitable "viral marketing"
Product Detail
Convert more trials into sales and subscriptions
- Turn a higher percentage of trials into purchases and subscriptions
- Provide prospects with access to the latest versions of software and ensure product activation
- Make purchasing easy:
- Add optional “click here to buy” button to trialware, enabling customers to purchase with a few clicks and a credit card
- Accept payments via phone, fax, Web or email
- Offer more flexible usage models:
- Easily transform products to subscription or rental models to create an annuity revenue stream
- Set hard expiration dates using sophisticated, flexible security technology that blocks unauthorized extensions of trials
- Gather valuable data about who is evaluating products for post-trial follow up:
- Optionally require users to register their trials, either immediately or after a predetermined period in return for the opportunity to try products
Turn any application into trialware without touching code
- Invest minimal time and expense to turn products into trialware
- Toolkit lets vendors choose which licensing models to use
- Create the exact look and feel desired, without changing or recompiling code
- User interface for trials can be completely customized
Take advantage of Internet superdistribution
- Put Internet file sharing to work to generate sales
- “Paid-for” copies automatically revert to “free trial” mode when passed along or shared on the net, promoting “viral” selling
